Latest Journal Issue January-June 2019

Periyar Journal of Research in Business and Development Studies

ISSN 2456-0987 (online)

Periyar Journal of Research in Business and Development Studies (PJRBDS) Bi-annual e-Journal

Vol. 4(1), January-June 2019

Proceedings of paper(s) presented in National Conference on Next Generation Smart Business Practices held on 16th April, 2019, organized by Periyar Management and Computer College, New Delhi

INDEX

S.No. Research Paper(s) Page(s) Download(s)
1

Application of Internet marketing in effectiveness of leading Non-Governmental Organizations in India Shubbhra Sinha, Independent Research Scholar

01-18
2

Learning Organization: A Success Mantra for Survival in Modern Business Scenario Vijit Chaturvedi, Amity Business School, Amity University, Noida, UP

19-32
3

Smart Environmental Practices and the Hidden Truth of Big Fat Indian Organizations: An Overview on Environmental Compliance Prof. Farhat Fatima, Periyar Management and Computer College, Delhi Ms. Sakshi Rajput, Research Scholar,Periyar Management and Computer College, Delhi

33-41
4

Traditional Workforce Management must Respond to Generational Shifts: Is freelancing the Future of Employees? Urvashi Sharma, Manav Rachna International Institute of Research and Studies, Faridabad, Haryana

42-51
5

Impact of Digital Marketing in Restaurant Industry: A Case Study of Select Restaurants in Delhi - NCR Shubhangi Garg, BanarsidasChandiwala Institute of Hotel Management and Catering Technology PeeyushSrivastavaBanarsidasChandiwala Institute of Hotel Management and Catering Technology

62-68
6

Impact of Labour Turnover on Organization Performance in IT Sector, TCS, Noida LoveleshJoshi, Periyar Management and Computer College, New Delhi Sneha Singh, Research Scholar,Periyar Management and Computer College, New Delhi

69-78
7

Uber’s Competitive Advantages of its Direct Competition in the Private Transport Business in Guadalajara, Jal José G. Vargas-Hernández, M.B.A.; Ph.D. Carlos S. Bustamante-Hernández University Center for economic and Managerial Sciences. University of Guadalajara, Jalisco, México

79-89
8

Universal Inimitable Entity Identifier (UIEI) for the Hospitality Business Indrajit Chaudhury, BanarsidasChandiwala Institute of Hotel Management & Catering Technology, New Delhi Mohan Jain, BanarsidasChandiwala Institute of Hotel Management & Catering Technology, New Delhi

90-101
9

Smart Decision-Making for Capital Budgeting Decisions using WP and MAUT of Multi-Criteria Decision-Making AsimSahore, Dr. Akhilesh Das Gupta Institute of Technology and Management, Delhi AbhinnaBaxi, Dr. Akhilesh Das Gupta Institute of Technology and Management, Delhi

102-117
10

A Study on the Critical Business Problems Faced by Women Entrepreneurs in Rajasthan Lakshmi, Research Scholar, University of Kota, Rajasthan HariomGurjar, Periyar Management and Computer College, Delhi

118-138
11

Age of Disruptive Innovation through Digital Technologies in India: Issues, Challenges and Opportunities, M. A. Sikandar, Maulana Azad National Urdu University, Hyderabad & Adjunct Faculty, PMCC, New Delhi

139-143
12

Customer perception & satisfaction towards Edelweiss’s investment products Susheel Chhabra, Periyar Management and Computer College, Delhi Priya Arora, Research Scholar, Periyar Management and Computer College, Delhi

144-164
13

Consumer Behavior towards Indian Newspaper Industry Kulbir Kaur Bhatti, Periyar Management and Computer College, Delhi Aman Dev, Research Scholar, Periyar Management and Computer College, Delhi

165-173
14

A Study of Wages and Salary Administration as a Motivational Tool in Private Organization Yamini Saraswat, Periyar Management and Computer College Shefali Saxena, Research Scholar, Periyar Management and Computer College

174-186
15

A Review on Sustainable Green Supply Chain Management Practices: in Reference to Manufacturing Industry Neha Gangwar, Periyar Management and Computer College, Delhi

187-197