<

JOURNAL ISSUE July-Dec 2020

Periyar Journal of Research in Business and Development Studies

(ISSN 2456-0987 (online))

Periyar Journal of Research in Business and Development Studies (PJRBDS) Bi-annual e-Journal

INDEX

S.No. Research Paper(s) Page(s) Download(s)
1

Impact of Black Friday Sales on Consumers in Delhi Region Pooja Srivas, Scholar, Periyar Management and Computer College Kulbir Kaur Bhatti, Assistant Professor, Periyar Management and Computer College

01-06
2

A Study of Women Empowerment in Uttarakhand Region (Working Paper) Akanksha Pal, Research Scholar, Himgiri Zee University, Dehradun

07-13
3

A study on systematic risk of selected banking stocks Ms. Anjali Sharma, Research Scholar, Periyar Management and Computer College Ms. Hardeepika Singh Ahluwalia, Assistant Professor, Periyar Management and Computer college

14-19
4

Marketing Strategies of IDBI Federal Life Insurance Rishabh Menon, Student, Periyar Management and Computer College

20-29
5

A study on marketing strategies and its impact on XYZ Solutions Pvt. Ltd. Ms. Muskan Arora, Research Scholar, Periyar Management and Computer College, Delhi

30-39
6

Corporate Social Responsibility of Tata Group Himanshi Yadav, Student, Periyar Management and Computer College, New Delhi

40-54
7

Marketing strategies of Triedge brand Anubhav Bhardwaj, Student, Periyar Management and Computer College, New Delhi

55-62

LATEST JOURNAL ISSUE JANUARY-JUNE 2020

Periyar Journal of Research in Business and Development Studies

ISSN 2456-0987 (online)

Periyar Journal of Research in Business and Development Studies (PJRBDS) Bi-annual e-Journal

INDEX

S.No. Research Paper(s) Page(s) Download(s)
1

A Study of Relationship Between Stock Index and Crude Oil Prices Prof. Hardeepika Singh Ahluwalia, Assistant Professor, Periyar Management and Computer College, New Delhi Ms. Jyoti Verma, Research Scholar, Periyar Management and Computer College, New Delhi

01-07
2

Impact of Demonetisation on Small Vendors in Noida Prof. Farhat Fatima, Assistant Professor, Periyar Management and Computer College, New Delhi Abhishek Gupta, Research Scholar, Periyar Management and Computer College, New Delhi

08-18
3

Impact of HR Practices on Employee Intention to Quit in India Dr. Yamini Saraswat, Assistant Professor, Periyar Management and Computer College, New Delhi Ms. Ekta Rawat, Research Scholar, Periyar Management and Computer College, New Delhi

19-30
4

The Comprehensive Study of Job Satisfaction of Employees Prof. Hariom Gurjar, Assistant Professor, Periyar Management and Computer College, New Delhi Ms. Deepti Iype, Research Scholar, Periyar Management and Computer College, New Delhi

31-43
5

Dynamics of Female Buying Behavior Dr. Maani Dutt, Assistant Professor, Periyar Management and Computer College, New Delhi Ms. Nikita Sharma, Research Scholar, Periyar Management and Computer College, New Delhi

44-56
6

Hyper-Local Advertising Strategies for Promoting Tourism In Uttarakhand Prof. Lovelesh Joshi, Assistant Professor, Periyar Management and Computer College, New Delhi Dr. Amanjeet Singh Sethi, Assistant Professor, FCBM, Amrapali Group of Institutes, Haldwani, Uttarakhand

57-68
7

A Study of Customer Expectations from Online Marketing with Respect to Flipkart Dr. Kulbir Bhatti, Assistant Professor, Periyar Management and Computer College, New Delhi Ms. Jisha George, Research Scholar, Periyar Management and Computer College, New Delhi

69-79

LATEST JOURNAL ISSUE JULY-DECEMBER 2019

Periyar Journal of Research in Business and Development Studies

ISSN 2456-0987 (online)

Periyar Journal of Research in Business and Development Studies (PJRBDS) Bi-annual e-Journal

INDEX

S.No. Research Paper(s) Page(s) Download(s)
1

A Study of Wok Life Balance (WLB) among Women and its Impact on Employee Productivity Dr. Aparna Raj, Professor, Institute of Tourism and Hotel Management, Bundelkhand University, Jhansi Richa Srivastava, Research Scholar, Bundelkhand University, Jhansi

01-10
2

Awareness and customers satisfaction of wire line products: Bharti Airtel & Tata Tele Services Limited Susheel Chhabra, Periyar Management and Computer College, Delhi Rajat Singh Bisht, Research Scholar, Periyar Management and Computer College, Delhi

11-18
3

A Study of HR Standard Operating Procedure in line with IMS Requirements Maani Dutt, Periyar Management and Computer College, Delhi Neelam Prasad, Research Scholar, Periyar Management and Computer College, Delhi

19-28
4

Importance of Counseling: Predicting Quality of Life of Cancer Patients in State of Uttar Pradesh Alpana Srivastava, Professor, Amity Business School, Amity University, Gomti Nagar extension, Lucknow Sandeep Tiwari, Professor & Head, Department of Trauma Surgery, King George Medical University, Lucknow Gyan Chandra,Professor, Endocrine Surgery, SGPGI, Lucknow Shaswat, Endocrinology Department, RMLIMS, Lucknow

29-38
5

The Impact of Consumer Buying Behaviour of Leather Products at Deven Textile Industries Pvt. Ltd. Prof. Farhat Fatima, Assistant Professor, Periyar Management and Computer College, New Delhi Akash Gupta, Research Scholar, Periyar Management and Computer College, New Delhi

39-50
6

A detailed Study on Organization Culture, Job Satisfaction and Employee Relation Dr. Yamini Saraswat, Assistant Professor, Periyar Management and Computer College, New Delhi Tannu Goel, Research Scholar, Periyar Management and Computer College, New Delhi

51-67

Latest Journal Issue January-June 2019

Periyar Journal of Research in Business and Development Studies

ISSN 2456-0987 (online)

Periyar Journal of Research in Business and Development Studies (PJRBDS) Bi-annual e-Journal

Vol. 4(1), January-June 2019

Proceedings of paper(s) presented in National Conference on Next Generation Smart Business Practices held on 16th April, 2019, organized by Periyar Management and Computer College, New Delhi

INDEX

S.No. Research Paper(s) Page(s) Download(s)
1

Application of Internet marketing in effectiveness of leading Non-Governmental Organizations in India Shubbhra Sinha, Independent Research Scholar

01-18
2

Learning Organization: A Success Mantra for Survival in Modern Business Scenario Vijit Chaturvedi, Amity Business School, Amity University, Noida, UP

19-32
3

Smart Environmental Practices and the Hidden Truth of Big Fat Indian Organizations: An Overview on Environmental Compliance Prof. Farhat Fatima, Periyar Management and Computer College, Delhi Ms. Sakshi Rajput, Research Scholar,Periyar Management and Computer College, Delhi

33-41
4

Traditional Workforce Management must Respond to Generational Shifts: Is freelancing the Future of Employees? Urvashi Sharma, Manav Rachna International Institute of Research and Studies, Faridabad, Haryana

42-51
5

Impact of Digital Marketing in Restaurant Industry: A Case Study of Select Restaurants in Delhi - NCR Shubhangi Garg, BanarsidasChandiwala Institute of Hotel Management and Catering Technology PeeyushSrivastavaBanarsidasChandiwala Institute of Hotel Management and Catering Technology

62-68
6

Impact of Labour Turnover on Organization Performance in IT Sector, TCS, Noida LoveleshJoshi, Periyar Management and Computer College, New Delhi Sneha Singh, Research Scholar,Periyar Management and Computer College, New Delhi

69-78
7

Uber’s Competitive Advantages of its Direct Competition in the Private Transport Business in Guadalajara, Jal José G. Vargas-Hernández, M.B.A.; Ph.D. Carlos S. Bustamante-Hernández University Center for economic and Managerial Sciences. University of Guadalajara, Jalisco, México

79-89
8

Universal Inimitable Entity Identifier (UIEI) for the Hospitality Business Indrajit Chaudhury, BanarsidasChandiwala Institute of Hotel Management & Catering Technology, New Delhi Mohan Jain, BanarsidasChandiwala Institute of Hotel Management & Catering Technology, New Delhi

90-101
9

Smart Decision-Making for Capital Budgeting Decisions using WP and MAUT of Multi-Criteria Decision-Making AsimSahore, Dr. Akhilesh Das Gupta Institute of Technology and Management, Delhi AbhinnaBaxi, Dr. Akhilesh Das Gupta Institute of Technology and Management, Delhi

102-117
10

A Study on the Critical Business Problems Faced by Women Entrepreneurs in Rajasthan Lakshmi, Research Scholar, University of Kota, Rajasthan HariomGurjar, Periyar Management and Computer College, Delhi

118-138
11

Age of Disruptive Innovation through Digital Technologies in India: Issues, Challenges and Opportunities, M. A. Sikandar, Maulana Azad National Urdu University, Hyderabad & Adjunct Faculty, PMCC, New Delhi

139-143
12

Customer perception & satisfaction towards Edelweiss’s investment products Susheel Chhabra, Periyar Management and Computer College, Delhi Priya Arora, Research Scholar, Periyar Management and Computer College, Delhi

144-164
13

Consumer Behavior towards Indian Newspaper Industry Kulbir Kaur Bhatti, Periyar Management and Computer College, Delhi Aman Dev, Research Scholar, Periyar Management and Computer College, Delhi

165-173
14

A Study of Wages and Salary Administration as a Motivational Tool in Private Organization Yamini Saraswat, Periyar Management and Computer College Shefali Saxena, Research Scholar, Periyar Management and Computer College

174-186
15

A Review on Sustainable Green Supply Chain Management Practices: in Reference to Manufacturing Industry Neha Gangwar, Periyar Management and Computer College, Delhi

187-197

Latest Journal Issue July-December-2018

Periyar Journal of Research in Business and Development Studies (PJRBDS) Bi-annual e-Journal

Vol. 3(2), July-December 2018

INDEX

S.No. Research Paper(s) Page(s) Download(s)
1

Supply Chain Management and E-Commerce

-          Bhawna Mukaria,  Lingaya’s  Lalita Devi Institute of Management and Sciences, Mandi, Delhi

01-09
2

Understanding the invaluable role of Technology in effective Talent Management: A re-inventive outlook

Vijit Chaturvedi, Amity Business School, Amity University, Noida, UP              

10-15
3

Political Culture and Political Socialization for Social Change and Sustainability

Sheikh Mohd Arif, Post Doctoral Research Fellow,                        Indian Council of Social Science & Research, at (SNCWD), Jamia Millia Islamia Islamia, Delhi

16-20
4

Bounded Rationality in Decision Making

José G. Vargas-Hernández, University Center for Economic and Managerial Sciences. University of Guadalajara,  México

Ricardo Pérez Ortega University Center for Economic and Managerial Sciences. University of Guadalajara,  México

21-35
5

Green Bonds – An Instrument for Financing a Sustainable Future

S. K. Gupta, Group CEO at AIHP Group 

36-48
6

Communicating with Commons: Role of Internet and Mobile Technology

Bharat Kumar,  Lingaya’s Lalita Devi Institute of Management & Sciences, Lingaya’s University


Hema Gupta, Lingaya’s Lalita Devi Institute of Management & Sciences, Lingaya’s University

49-57

Latest Journal Issue VOL3(1) january- June 2018

PJRBDS Bi-annual e-Journal

Vol. 3(1), January-June2018

INDEX

         
S.No. Research Paper(s) Page(s)Download(s)
1  

Dishonour of Cheques by Companies: A Challenge for Business Sustainability

Seema Modi, Nehru memorial Law P.G. College, Hanumangarh (Rajasthan)

01-08
2  

Cryptocurrency-A Monetary System Innovation and Sustainability

- Anita Sharma, Department of Business Administration, Maharaja Surajmal Institute , Delhi               

09-13
3  

HR As Moderator for Environment Management and Organizational Non-Financial Performance: a Review Journey.

- Anju Verma, Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar

Shilpa Goyal, Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar 

14-33
4  

The Study of Relationship Between Emotional Labor, Anxiety and Job Performance Among the Teachers of Private and Public Institutions of Chandigarh

- Karandeep Singh, Scholar, School of Commerce, Punjab University, Chandigarh

34-36

PJRBDS Bi-annual e-Journal

Vol. 2(1), January-June 2017

INDEX

      
                       
S.No. Research Paper(s) Page(s)Download(s)
1  

Impact of Employees Demography on their Retention Practices in Dabur India

-Sangeeta Malik, Maharaja Agrasen Institute of Management Studies, Delhi

01-11
2  

Antecedents for Motivation to Women Engineers to Start Digital Enterprise

-Swati Sharma, Jaypee Institute of Information Technology, Noida

12-19
3  

New Age Logistics Service Providers: Human Emotional Driving Institutional Change SHIPSY: Data Driven Decision Making.

- Soham Chokshi, Entrepreneur and a co-founder of Shipsy.in

- Farhat Fatima, Periyar Management and Computer College, Delhi

- Harpreet Kaur, Periyar Management and Computer College, Delhi

- Susheel Chhabra Periyar Management and Computer College, Delhi

20-27
4  

Transformation of Television Industries from Urban to Rural Areas

- Kulbir Kaur Bhatti, Periyar Management and Computer College

- Sahil Munjal, Student, Periyar Management and Computer College

28-37
5  

Servqual Analysis of Hitachi Life Solutions

- Hardeepika Singh Ahluwalia, Periyar Management and Computer College

- Gunjan Mathur, Student, Periyar Management and Computer College

38-43
6  

Emotional Intelligence & Work Life Balance – Study of Academicians

- Yamini Saraswat, Periyar Management and Computer College, Delhi

- Ms. Shubhangigni Choudhary, Student, Periyar Management and Computer College, Delhi

44-53
7  

Why Soft Skills are Important for Career Development of Today's Students?

- Jatinder Pal Singh Broca, Visiting Professor & Independent Consultant

- Harpreet Kaur, Periyar Management and Computer College, Delhi

54-63
8  

Internal Branding: A Pre-requisite for External Branding-Case Study

- Ashu Singh,Periyar Management and Computer College, Delhi

64-67
9  

A Comparative Study of Non-Performing Assets of Public Section and Private Sector banks in India

- Neha Yadav, RBMI, Greater Noida

68-75
10  

Change Management: Deciphering the Code to Change

- Preeti Harish, Periyar Management and Computer College, Delhi

- Maani Dutt, Periyar Management and Computer College, Delhi

- Diksha Sahni, Periyar Management and Computer College, Delhi

76-81
11  

A Study on Motivational Factors in the Workplace (MODI-Paints), Ghaziabad, UP

- Priyambada Purohit (PhD Scholar), Noida International University (NIU), UP

82-88
12  

An Exploratory Study: Mergers in Indian Banks

- Diksha Sahni, Periyar Management and Computer College

- Preeti Harish, Periyar Management and Computer College

- Maani Dutt, Periyar Management and Computer College

89-98
    

 

PJRBDS Bi-annual e-Journal

Vol. 1(2), July-December 2016

INDEX


      
             
S.No. Research Paper(s) Page(s)Download(s)
1  

Topsy Turvy: A Case of Attrition in a Pvt. Ltd. Company

- Shweta Shrivastava, Research Scholar - Amity International Business School, Noida, UP, India

- Shikha Kapoor, Professor, Amity International Business School, Noida, UP, India

01-10
2  

A Study on importance of workplace spirituality and emotional intelligence for enhancing employee's performance at workplace

- Aarti Sehgal, Rukmini Devi Institute of Advanced Studies, Rohini, Delhi

- Surbhi Saxena, PhD Scholar, Amity Business School, Amity University, Noida

11-15
3  

The Impact of Work Pressure on Health: The Study of Banking Employees.

- Rasheeqa Tabassum, Periyar Management and Computer College, Delhi

16-21
4  

Internal Brand Building in the Retail Sector

- Ashu Singh, Periyar Management and Computer College, Delhi

22-32
5  

Impact of Training and Development on the Employee Performance: Special Reference to Punjab National Bank, Jhansi, UP

- Priyambbada Purohit (PhD Scholar, Noida International University (UP)

33-47
6  

Demonetization and Its major parameters which influence in India

- Diksha Sahni, Periyar Management and Computer College, Delhi

48-53
7  

Harnessing Talent Management Skill - Next Generation HR practices: HR Insights, JCB India Pvt Ltd

- Arvind Singh Chauhan, JCB India Pvt. Ltd., Haryana, India

- Farhat Fatima, Periyar Management and Computer College, Delhi

- KulbirManan Sudi, Periyar Management and Computer College, Delhi

- Susheel Chhabra, Periyar Management and Computer College, Delhi

54-68
    

 

PJRBDS Bi-annual e-Journal

Vol. 1(2), Jan-June 2016

INDEX

      
           
S.No. Research Paper(s) Page(s)Download(s)
1  

Evaluation of Service Quality - Citizen Service Centres of Government of Haryana

- Susheel Chhabra, Periyar Management and Computer College, New Delhi

16-31
2  

A Review on implication of Cross Cultural Dimensions for Effective Management Practices

- Neha Gangwar, Periyar Management and Computer College, New Delhi

32-43
3  

Increased efficacy of Core HRD Processes through IT: A Review of HRD Practices using IT as the Paraphernalia for HR Development

- Abhishek Bhushan Singhal, Periyar Management and Computer College, New Delhi

44-53
4  

Bitcoins: The first Cryptographic Currency: An Overview

- Farhat Fatima, Periyar Management and Computer College, New Delhi

54-65
5  

Women Entrepreneurship: Competing and Sustaining in a Globalized World

- Hardeepika Singh Ahluwalia, Periyar Management and Computer College, New Delhi

66-79
6  

Exploring, Unexplored Indian Tourism through Make in India

- Avinash Kaur, Purabi Patra, Periyar Management and Computer College, New Delhi

- Sarbjeet Singh, PEC Institute of Technology, Chandigarh

80-90